![]() Examine your top competitors' websites, marketing campaigns, and brand positioning statements to determine their strengths and weaknesses. If you want to remain competitive, then you have to know whom you're competing against. You can leverage the power of "word of mouth" marketing by asking contacts in your professional and personal networks to refer your brand to any interested people they come across. It's no surprise that most prospects will trust a recommendation from friends or colleagues more than a company's ad copy. Record yourself on your next virtual sales call (with the prospect's permission, of course), and analyze the video for ways to improve your pitch. With that in mind, you may need to take your "video game" to the next level (no pun intended). Video-conferencing platforms like Zoom are becoming a bigger and bigger part of modern sales. For instance, HubSpot CRM automatically logs all rep-customer interactions in a centralized database, and empowers reps to track the progress of deals, manage their contacts, and even set up reminder alerts for follow-ups and meetings. This is where a sales automation tool (like a CRM platform) can be an invaluable asset. It can be tough to keep all of your prospects and leads organized, or to follow up on all of your appointments without forgetting any of them. It can help you to stay "on brand" and deliver your message as smoothly as possible. That's why it's so helpful to have a well-written prospecting script handy when making those uncomfortable cold calls. ![]() If your sales reps have your USP firmly in mind when they make prospecting calls, they'll be able to clearly communicate it to the person on the other end - and possibly convince them to explore your solution in more detail.ĭo you like talking to total strangers over the phone? Very few people do. ![]() Your USP is what sets you apart from the competition, what gives your business unique value compared to other companies. Know your Unique Selling Proposition (USP) With that in mind, here are 20 sales prospecting techniques that really work: 1. Of course, it's easier for your team to focus on sales prospecting when they see good results from it. If you want your business to grow, you have to do it - but it can easily slip through the cracks with all of the other sales activities that need to be handled day in and day out. There's an old story about a father telling his teenage son: "You can drive the car without gas, but never drive it without oil." The point? Sometimes it's easy to focus on tasks that are urgent (like filling up with gas) while forgetting those tasks that are ultimately more important in the long run (changing the car's oil). ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |